If you have a sizable marketing budget, the web abounds with web designers and other talented creatives who can build cutting edge websites for you. If you have the budget and know-how, the process of creating and implementing a digital marketing plan for your company, enterprise, or brand is a fairly black and white process.
But what about the rest of us trying to navigate the digital universe?
Many small companies and solo practitioners still launch slick web sites without a real plan or strategy for engagement assuming “if we build it, they will come.” However, a slick, fully optimized website is only one of three elements for an effective online presence. Your content must remain fresh and relevant for your audience and your messaging must be concise and personal to attract, engage and retain visitors.
Triangulating the art of design with fresh engaging content designed to engage your target audience across all relevant platforms in a fluid social media environment is where we come in. Once we have an understanding of the basic elements of your vision and plan, it just a matter of adding some color to the mix to increase your reach, make your brand stand out, and ensure your value proposition and call to action is dynamic and attractive to your intended prospects.
EM&DG Value Proposition
Email works and is an essential tool for any small business because you reach your customers where they are everyday – their inbox. And relevant email content drives real business results.
As accredited solution providers for Constant Contact, we are all about leveling the playing field for small business and leveraging the reach of email and social media strategies to elevate the little guy. To do this we employ a full service model to give your small business a bigger bang for a smaller buck. Think of us as your in house marketing department.
Start to finish – from basic research to brand development to plan implementation, we’ll help you build or refine your image and identity in a way that will attract qualified prospects and socially engage your target audience with insights that will turn those prospects into the sustainable customers and clients that you’ll want.
- Strategic planning and brand development
- Logos, banner, & web site layout and design
- Content creation & messaging
- Email list evaluation, segmentation, integration and lead capture strategies
- Social Media event integration
- Analytics / Metrics – You can’t manage what you can’t measure!
- Results – Post service follow-up
We’ll save you time, deliver better quality campaigns, and fully integrate your entire marketing effort so you can focus on what you do best. Take a closer look. We’ll start in black and white, then we’ll slowly add some color to your canvas. We have an eye for these things…